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"ItĀ“s really hard to design products by focus groups. A lot of times, people donĀ“t know what they want until you show it to them."
"Designing a product is designing a relationship."
"The only important thing about design is how it relates to people."
"Design is where science and art break even."
"If you think it´s expensive to hire a professional to do the job, wait until you hire an amateur."
"Technology is the campfire around which we tell our stories."
"He that will not apply new remedies must expect new evils; for time is the greatest innovator."
"Product design and development is a combination of creativity and analysis. But it depends on communication."
"Industrial design will be less about looks and more about personality of artifacts."